Who We Are
Scott Peterson and David Vyorst have been friends for years, and now they have joined forces to create Relay Station Social Media LLC. Their complementary, wide-ranging experience offers a unique set of skills.
Scott’s work in the financial industry – as managing director of communications at New York Stock Exchange Regulation (NYSE-Euronext); director of communications at the Nasdaq Stock Market; and public affairs director for the North American Securities Administrators Association (NASAA) – gives him valuable insight into the financial sector and regulatory issues. A certificate in Financial Planning from Georgetown University earned him an in-depth understanding of the challenges faced every day by financial planners and advisors. He has a Bachelor of Arts degree from the University of Southern California’s School of Cinema.
David’s online marketing and social media expertise stems from his experience at RelevantKnowledge (one of the first web ratings companies, now Comscore), Ogilvy Public Relations Worldwide, and as owner of ZejMedia. His clients at ZejMedia spanned the law, education, and nonprofit sectors. A blogger and critically acclaimed documentary filmmaker ( The First Basket, Unusual Pairs), David’s insights and depth of knowledge have earned him recognition as a thought leader in the realm of the rapidly changing world of social media. He holds a Masters degree in Government from the London School of Economics.
The partners are supported by a top-flight team of programmers, designers, and associates. Put it all together and what do you get? World-class digital strategy and tactics working for you.