A funny thing happened on the way to last year’s elections. Using sophisticated online techniques that wedded advanced social media with emotional email marketing, huge amounts of money were raised. The success of those campaigns caused many nonprofit executives and ...
Social media
No matter what type of organization you work for, social media can play an important role in moving prospects down the sales funnel toward the goal of closing a deal. Whether that’s purchasing a product or service, signing up for membership ...
I like Google Plus better than Facebook, but I use Facebook more. Many, many more of my friends and associates are on Facebook as are 817 million other people. Thus the reason that more people use Facebook is that more ...
Do you start your work day deleting emails? If you do, you know how hard it can be to find the wheat in all that chaff. We’re being inundated with emails from people who want a piece of us. I’ve ...
Is the relationship between social and search a clash of the Titans pitting Facebook against Google? In some ways yes, but in other more important and pragmatic ways social media data is becoming an increasingly important component of search results. ...
After Facebook’s recent announcement of major changes to its sharing and privacy functions, bloggers spent last week extolling the competitive virtues of these changes as meeting the challenges presented Google+ Circles. Most came to the conclusion that you can now ...
Last week, I went down to the DC Central Kitchen with my video camera and paid a visit to William Neuheisel, the DCCK’s Communications Director. The DCCK has been on the forefront of fighting poverty, hunger, and homelessness for over ...
