Solutions

Integrated Internet Marketing | Strategic Planning | Social Media Content Creation | Web Marketing | Web Development | Analytics | Brand Monitoring |  Training

Integrated Internet Marketing

We want to be your partner in building your business. That means creating an integrated, online communications program. A program that is customized to fit your needs, that is far more than just a new website or a different approach to SEO, but designed instead to increase traffic, leads, and sales. A program that continually improves over time and uses marketing metrics and testing to discover exactly what works best for you.

Strategic Planning

The first step in crafting a successful strategy is to understand your business. Do you have control over how much traffic you get? Are you happy with the rate your website converts traffic into leads? Do you generate enough leads? Are the leads you generate turning into customers? What are your goals? These and other questions will help us as we work with you to define your expected return on investment (ROI).

Social Media

Once we understand what you want to achieve, we conduct an assessment to determine where people in your market gather information on the web. We consider content creation, which social networks to employ, marketing tactics, a social media policy, how to ensure compliance—if appropriate, and what training may you need. Intelligent and persistent engagement across networks appropriate for you is the answer to avoid being overpowered by millions of competing voices.

Content Creation

• Blog consulting

Is it important to blog? Yes. A blog, derived from the word weblog, is a multimedia platform through which you can engage in conversation with people in your marketplace and establish thought leadership in your area of expertise. When used effectively, a blog can attract potential new clients and drive traffic to your website. If you display genuine interest and are honest and authentic and conversational, you will make more friends. Your reputation and your business will grow. Engage and share your passion and expertise with the world. An automated news feed of customized, trending topics that is visible only to you can be set up to provide ideas for your blog posts. You can discuss topics of the day that impact your clients and intersperse that information with your reflections about tennis or food or a charity – whatever you love. Let your personality shine through!

• Blog writing and editing

If you simply don’t have the time or inclination to write a minimum of one post per week, we can help with a professional copywriter or ghostwriter.

• Twitter

If you don’t want a blog, then let’s consider putting a Twitter feed on the home page of your website. That new content can help to draw potential clients back to your site, expose your thinking, and keep the site from being a rarely visited, online brochure.

• Video blogs

Video blogging is increasingly popular across a range of businesses. The immediacy, ease-of-use, and search engine rankings make it an excellent choice for content creation. Video blogs can be used to create your own channel on YouTube or Vimeo. Allow us to tell you more about how this can work for you.

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Web Marketing

• Search Engine Optimization (SEO)

The higher you rank, the better you do. It’s that simple. How you rank in organic Search Engine Results Pages (SERP) determines how many people will visit your website when they search for what you do. We start by identifying the keywords that the people in your markets are searching for. Then we analyze how you are doing in those rankings as compared to your competitors. The next step includes site content optimization and continued analysis, optimization, and reporting.

• Link Building

A key factor in your search engine ranking is the quality of inbound links to your site. Our link building strategies use the most advanced targeting, rating, and campaign tracking tools available to deliver real, powerful results. This has the benefit and combined power of engaging your audiences, driving direct traffic to your site, and propelling your search engine traffic. Links also help you to strengthen your claim to thought leadership.  Web savvy surfers often judge you by your inbound links. Today, link building includes almost every facet of online marketing and communications, from commenting on Facebook and blogs, to placements with online news outlets. Link building is a complex science and we are your scientists!

• Pay Per Click (PPC)

Google and Bing, as well as other search engines now all offer paid search listings. PPC or Cost-Per-Click (CPC) advertising can be a highly effective way to target audiences and drive qualified traffic to your site, especially when included in an integrated marketing campaign. Facebook, LinkedIn, and (soon) Twitter offer highly targeted opportunities for Pay Per Click advertising. With the advent of Foursquare and other location based social media, audiences can now be target by demographics and location.

• Online Advertising

In 2010, U.S. advertisers spent more on Internet ads than in newspapers. This trend will only continue. If you want to reach audiences through paid advertising, you cannot ignore online. Relay Station Social Media is your one stop shop for a complete, data driven, creative, and winning online advertising campaign. We provide market research and analysis; target site metrics; complete banner, text, and video creative services; as well as highly competitive ad placement services. We continually monitor progress, conversion analytics, and ongoing optimization.

Web Development

Need a new website or blog? Relay Station Social Media can help you with that.  Our state-of-the-art website development process begins with a careful study of your needs. We then map out the best information architecture to help you attain your objectives. Guided by the philosophy that your website is your Internet conversation platform, we speak HTML, CSS, PHP, Javascript, JQuery, Drupal, WordPress, Magenta, and Joomla. Social Media integration, Search Engine Optimization, and analytics are built into our all of our sites.

Analytics

All of our campaigns are driven by one simple goal. Providing our clients with mearsurable ROI. Every strategy is benchmarked against web traffic and social media analytics so that we can continually optimize our tactics. Metrics are part of a road map towards the real objective: conversion of leads and prospects. Our tools include: Raventools, SEOMoz, SEMRush, and Google Analytics.

Brand Monitoring

You could be surprised about what is already being said about your brand, leaders, staff, products or services on the web. A wayward Tweet or comment might come from outside or inside. If you’re not paying attention, you might learn about negative comments too late, after the problem grows into a crisis. Then you’re playing catch-up. You may already use a clipping service that monitors traditional, print media. Our social media monitoring tools operate round-the-clock and produce easy-to-understand reports that can be used to engage and turn an adversary into a friend.

Training

A range of training options are available for individuals and groups to get you up to speed in the use of systems and components, including blogging, RSS feeds, sharing features, as well as selected networks such as Facebook, Twitter, LinkedIn, and smart phone applications. We can also train you in advanced social media marketing techniques