What we’re reading

Lee Odin’s model of content marketing maturity can help companies better understand where they are and where they could be.

Read the article at TopRank

If your cause doesn’t want to leave money on the table and doesn’t have a list, take these steps. 

Read the article at iContact

More sophisticated analytics if you market in the Twittersphere.

Read the article at TechCrunch

Here’s the latest usage report from the Pew Internet & American Life Project. 

Read the article at Pew Internet

Greater privacy control, increased use of data, new social logins are just some of the expected new trends. 

Facebook claims  it saw a 5 percent rise in Likes and Shares over the past month while it was testing the new buttons, so clearly users are engaging.

Read the article at NextWeb

3 good ones for Twitter, Google+ and LinkedIn.

Read the article at TopRank

Google announced a $75 million equity stake in an Iowa wind farm on Thursday, bringing the company’s total investment in renewable energy to “more than $990 million.”

Read the article at Mashable

What you need to know about your buyer is probably not what you think it is.

Read the article at Business 2 Community

The update makes Facebook much more conducive to real-time conversations.

Read the article at Mashable