What we’re reading

The idea is to give organizations more opportunities to discover new customers.  Hmmm….

Read the article at The Next Web

Chief scientist of the Obama campaign’s data analytics team, Rayid Ghani, shared some insights.

Read the article at VentureBeat

If you’ve been using LinkedIn Applications, it’s time to step up to LinkedIn Professional Profile… which is actually a lot cooler.

Read the article at CIO

The Benefits of Neglectful Ownership, Where Gawker and BuzzFeed Get Their ‘Inspiration,’ and More

Read the article at AD Age | Media News

After Once Vowing to Transform Online Advertising, It’s Increasingly Embracing Standard Offerings

Read the article at Ad Age | Digital

The argument between whether to choose aresponsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons. The option that is best for your business depends on many ...

Read the article at Search Engine Watch

Video, blog profiles, and email are only some of the ways for nonprofits to use original content to attract and retain donors. 

Read the article at HubSpot

Adding analytics is a logical next step for the fast growing social media platform.

Read the article at GigaOm

Folks, Twitter marketing just got serious.

Read the article at VentureBeat

Preparation is key. You will need a number of resources and an integrated effort, just like you will for any other campaign. 

Read the article at Business 2 Community