July 2012

The goals are the same as every other channel—deliver leads and/or customers, or reduce churn. Measurement, strategy and tactics should reflect this.

Today’s youth are the next generation of loyal customers. To sell to them, it’s important to speak their language.

You can broadcast, through them, to every screen that can take a live Internet video feed. 

 There’s a treasure trove of knowledge about your ideal audience hidden in the sea of followers and fans you’ve already attracted.

We should no longer compare Internet usage to that of other media channels.