August 2011

5 Reputation Management Lessons from Prince, Dell and Beyond

When a problem is avoided or “hushed up,” the blemish becomes more pronounced. 

Read the article at Convince & Convert

Twitter Attack?! 3 Ways to Protect Against Criminals Who Target Your Account

When a stranger knocks at your door, you’re wary. If a salesman tries to sell you something you don’t want, you’re skeptical. So do your antennae melt in the Twittersphere? You may have noticed a surge of Twitter phishing lately. ...

5 Steps to a Successful QR Code Marketing Campaign

QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time.

Read the article at 5 Steps to a Successful QR Code Marketing Campaign

Facebook Launches Ad Targeting by Topic

 Rather than targeting users that Like a Page, advertisers can simultaneously target all users who Like a variation of a word or phrase. 

Read the article at Inside Facebook

Use Facebook’s NetworkedBlogs to Syndicate Content

If you write a blog, one syndication tool that should definitely be in your toolbox is NetworkedBlogs. The NetworkedBlogs app is the leading blog syndication and networking blog app on Facebook. It provides bloggers with access to Facebook’s community of ...

The DC Central Kitchen & Social Media

Last week, I went down to the DC Central Kitchen with my video camera and paid a visit to William Neuheisel, the DCCK’s Communications Director. The DCCK has been on the forefront of fighting poverty, hunger, and homelessness for over ...

Veterans Administration Expands Use of Social Media; Older Vets Are Biggest Facebook Users

Does your management still think social media is a fad for young people? It’s not at the Veterans Administration.  Yesterday, the VA announced a social media policy that “highly encouraged” the use of Facebook, Twitter, blogs, and other platforms for ...

How the mobile landscape changed in the smartphone era

The mobile world is transforming before our eyes with smartphones and tablets. Here’s how it’s all evolving.

Read the article at GIGAOM

4 Top Social Media Archiving Firms for the Securities Industry

A potentially lucrative business in archiving social media for investment companies is enticing more competitors to join the race. The most recent announcement was by Symantec for its new Enterprise Vault 10. Though it would be a mistake to dismiss ...