July 2011

Often overlooked in a discussion of social media archiving is how it may be necessary to protect you and your firm in case of a civil litigation lawsuit that can result in fines, sanctions, and reputational damage.  According to a ...

A new campaign by the social network giant to help businesses grow with powerful marketing tools.

Read the article at Facebook

A new British study released today backs up what we otherwise know intuitively, that Internet usage is increasingly becoming an addiction. 

Read the article at TechCrunch

William Francis Galvin, Secretary of the Commonwealth of Massachusetts, is an energetic guy. So it’s not surprising that a report he issued earlier this month on the use of social media by investment advisers is likely to have national ramifications. ...

Brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network.

Read the article at Marketing Week

The importance of keywords can’t be overstated. If you’re not found by the people looking for what your web presence is about, you are not in the ball game: Keywords are fundamental to the search process – they are the ...

If you understand how people buy products or services, you can improve the demand for your brand.

Read the article at Hubspot

Successful online word-of-mouth or grass-roots marketing involves an attention phase in which community influencers embrace and spread the message. The dynamics of influence is a highly disputed topic. No one knows what’s going to go “viral.” But talking to the ...

Read the article at Geoff Livingston

Twitter is just over 5 years old and its users are sending more than 200 million tweets per day. This means your own tweets are just droplets in an ocean of content. The good news is all of that content can ...

Read the article at Social Media Examiner